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Do you have a marketing plan for 2012? Does it have the right strategies, goals and tactics? Are you executing to the plan?
Don’t miss our February LAX breakfast, where marketing consultant Jennifer Beever will present her The One-Page Marketing Plan Workshop. In the workshop you will learn practical strategic planning models to use in your marketing planning, how to set SMART goals, and which tactics are the best to promote your consulting practice. The workshop includes two group exercises, and you will leave with at least a first draft of your marketing plan. Attendees will receive a printed one-page marketing plan to begin filling out during the session, as well as the One-Page Marketing Plan electronic template.
Jennifer Beever is a “CMO for Hire” who drives marketing results for clients through both traditional and online marketing. She’s done search engine optimization, web sites and online marketing since 1998. In 2009 she became an Inbound Marketing Certified Professional (IMCP) with Honors Distinction, which only 15% receive. The Inbound Marketing certification recognizes Jennifer’s knowledge of best practices and processes for email marketing, basic and advanced search engine optimization, online optimized press releases, Twitter, LinkedIn, Facebook, blogging, lead nurturing, conversion and inbound marketing analysis. Since founding her marketing firm New Incite in 1997, Jen and her virtual team have planned and launched strategic marketing campaigns for hundreds of B2B (and a few B2C) companies worldwide.
Jennifer is a graduate of Pepperdine’s Graziadio Business School MBA program, which she attended at night while maintaining her status as a top sales rep in the software industry. She has worked with many B2B companies and organizations, including: IBM, Computer Associates, System Software Associates, Marcam, Informix, ORACLE, Nissin Foods and the California Institute of Technology (Caltech) IRC. She got her B.A. at Colby College in Maine.
Jennifer Beever IMCP
CMO for Hire
NewIncite
818-347-4248
www.newincite.com
“Don’t Leave Your Marketing to Chance”
RSVP Via E-mail to Chuck Kiskaden,
LAX Breakfast Chair:
Health Benefits Advisors
chuck@healthbenefitsadvisors.com
C: 949-636-3601
With Martha Spelman, Consultant on Marketing, Branding, Social Media Content, and Public Relations
Thursday, February 9, Mimi’s Café, Irvine, 7:00 to 9:00 a.m.
| Using blogs, social media and other online contentto promote your consulting business is no longer an “if” but a ” when.” While a static website is your resume, a blog and other online content convey the personality of your business. Existing and potential clients want to learn about you and your company, who you are, how you work, about your expertise and experience, and why they should trust you — and they learn that through content marketing. How do you come up with ideas for relevant, engaging content? What’s the best way to present and promote your content? How will content marketing help you get “found” online?For answers, join us on February 9, as Martha Spelman, Los Angeles based marketing consultant, shares her insights on how to build an online content marketing strategy. If you want to learn what content to present and how and where to present it, you will definitely want to hear Martha’s presentation. All who sign up for her blog will receive her “101 Ideas to Blog About.”
If you are a consultant, do not miss Martha’s important practice-building presentation on February 9. Bring your friends, and be prepared share what online content strategies have and have not worked for you. This will be a great opportunity to network with your fellow Southern California consultants. |
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About Martha Spelman, Marketing Consultant |
 Martha Spelman is president of Martha Productions Artists Representatives and Martha Spelman Consulting, a Los Angeles based marketing consulting firm which creates innovative marketing strategies for entrepreneurs and small to medium-sized businesses in the B2B and B2C arenas. Her business and marketing expertise helps clients determine their target markets, establish their brands, and promote their businesses via traditional and online marketing. Her experience includes starting, running and marketing businesses in the creative services, consulting and product arenas. She is a seasoned copywriter, blogger, and guest lecturer on business and marketing at Art Center College of Design. She is on the Board of the IMC SoCal Chapter and serves as that Chapter’s Marketing Chair. She is an active member and a volunteer with the LA Tri Club, a sports club for triathletes. She is currently training for the 2012 Los Angeles Marathon. |
| Good Location, New Expanded Menu, Easy Parking: Mimi’s Café in Irvine! |
Mimi’s Café is located at 4030 Barranca Pkwy, Irvine, CA 92604, at the southwest corner of Culver & Barranca, 1-1/2 miles north on Culver from I-405. Map. Driving north on Culver, turn right on Barranca, then into Mimi’s free parking lot. You will love our private meeting room with big windows.
All are welcome to our events, not just IMC members. We strive to provide practical practice building skills for self-employed consultants in all specialties, and to foster networking in a supportive environment.
IMC OC is the Orange County Chapter of the Institute of Management Consultants (IMC USA), the national accrediting organization for management consultants. In addition to providing a wide range of benefits to management consultants, IMC awards the prestigious CMC (Certified Management Consultant) certification mark.
LAX Breakfast – April 6, 2012
Attend the April 6 meeting with guest speaker, Patsy Cisneros, AICI CIP, the CEO of Corporate Icon- the image development company.
The topic is: In this informative and lively program, together we will find out how we can wisely elevate our personal brand so we will (1) Bolster others confidence in us and increase our value; (2) Reinforce the message of our LinkedIn and CV so that there is no surprise when they meet us for the first time; (3) Sustain our professional self-awareness and presence which are leadership competencies expected at our level.
Patsy Cisneros, AICI CIP, is an Executive Image Development Coach and professional speaker who specializes in training individuals, business groups, and professional organizations to project the quality of their knowledge, skills and experience – and to project the quality of their products and services – by the way they look, speak and behave. Her training programs have been utilized by major corporations’ headquarters such as ADP University; Coca Cola N.A.; Denny’s Corporation; FedEx USA; Lockheed Martin; and Toyota Motor Sales, USA.
Patsy is a frequent speaker for executive organizations such as the MBA Career Centers of USC, UCLA, and Loyola Marymount; FENG- Financial Executive Networking Group; ASTD- American Society of Training & Development; AMA – American Marketing Association; Association of Insurance & Financial Advisors; California Association of Realtors; PMI -Project Management Institute, and the National Association of Broadcasters Educational Foundation. Her confidential individual coaching clients have transitioned their careers to a higher level in broadcasting, engineering, finance, real estate, medical, and politics (senators & governors).
Patsy’s firm, Corporate Icon, has been recognized as Top 10 Keynote and Top 10 Training Companies in the USA by the websites of Business Week, Fast Company, Forbes, Inc., Newsweek, and the Business Journal. She is frequently interviewed on television and by news media for print & online news for her opinion of the image of executives and politicians in the news. She is the co-author of the image manual: “The Professional Image Toolkit – How to Look like You Mean Business” and the founder of the Corporate Icon Professional Development University [PDU]– an intensive executive finishing course.
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