Tag Archives: Martha Spelman

IMC SoCal Chapter News

Posted on February 20, 2012 by marthaspelman | Leave a comment

On February 9, Martha Spelman presented “’Are You Blogophobic?’ Using Content Marketing to Grow Your Practice” to the Orange County Chapter of IMC.  The presentation included the definition of content marketing, focused on a blog as the “must-have” element of a content marketing strategy, the “symptoms” of blogophobia and outlined a recovery program.  Martha’s seven-step plan includes: Committing, Concepting, Creating, Optimizing, Publishing, Promoting and Measuring.  Those who sign up for Martha’s “Marketing Musings” blog will receive a copy “101 Blog Ideas” to get them started! Martha can be reached at: martha@marthaspelman.com

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Special Feature: IMC SoCal’s “Social Media Source”

Posted on February 20, 2012 by marthaspelman | Leave a comment

Support Your IMC Community by subscribing, following and commenting on co-members social media platforms.

Wondering what other members are doing to build their practices using Content Marketing and Social Media?   Check out the links below to the blogs, Twitter accounts and Facebook and Google + pages of our members.  Like them, follow them, add them to your circles – and they’ll add you!

Barb Mather:   Blog

Martha Spelman:  Blog: Marketing Musings + Tips du Jour, Facebook, Google + , Twitter

Dan Feiman: Build It Backwards fan page: http://www.facebook.com/pages/Build-It-Backwards/166674813400347.

Jennifer Beever: Blog, Facebook Page, Google +, Twitter

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Growing Your Practice with Online Content Marketing

Posted on February 1, 2012 by marthaspelman | Leave a comment

With Martha Spelman, Consultant on Marketing, Branding, Social Media Content, and Public Relations
Thursday, February 9, Mimi’s Café, Irvine, 7:00 to 9:00 a.m.

Using blogs, social media and other online contentto promote your consulting business is no longer an “if” but a ” when.” While a static website is your resume, a blog and other online content convey the personality of your business. Existing and potential clients want to learn about you and your company, who you are, how you work, about your expertise and experience, and why they should trust you — and they learn that through content marketing. How do you come up with ideas for relevant, engaging content? What’s the best way to present and promote your content? How will content marketing help you get “found” online?For answers, join us on February 9, as Martha Spelman, Los Angeles based marketing consultant, shares her insights on how to build an online content marketing strategy. If you want to learn what content to present and how and where to present it, you will definitely want to hear Martha’s presentation. All who sign up for her blog will receive her “101 Ideas to Blog About.”

If you are a consultant, do not miss Martha’s important practice-building presentation on February 9. Bring your friends, and be prepared share what online content strategies have and have not worked for you. This will be a great opportunity to network with your fellow Southern California consultants.

About Martha Spelman, Marketing Consultant
Martha Spelman is president of Martha Productions Artists Representatives and Martha Spelman Consulting, a Los Angeles based marketing consulting firm which creates innovative marketing strategies for entrepreneurs and small to medium-sized businesses in the B2B and B2C arenas. Her business and marketing expertise helps clients determine their target markets, establish their brands, and promote their businesses via traditional and online marketing. Her experience includes starting, running and marketing businesses in the creative services, consulting and product arenas. She is a seasoned copywriter, blogger, and guest lecturer on business and marketing at Art Center College of Design. She is on the Board of the IMC SoCal Chapter and serves as that Chapter’s Marketing Chair. She is an active member and a volunteer with the LA Tri Club, a sports club for triathletes. She is currently training for the 2012 Los Angeles Marathon.
Good Location, New Expanded Menu, Easy Parking: Mimi’s Café in Irvine!

Mimi’s Café is located at 4030 Barranca Pkwy, Irvine, CA 92604, at the southwest corner of Culver & Barranca, 1-1/2 miles north on Culver from I-405. Map. Driving north on Culver, turn right on Barranca, then into Mimi’s free parking lot. You will love our private meeting room with big windows.

  • Place: Mimi’s Cafe,
  • Date: Thursday, February 9, 2012 (2nd Thursday of the month)
  • Time: 7:00 a.m. – 9:00 a.m.
  • Cost: $10 for IMC members, $20 for non-members. This includes any choice from the expanded IMC hot breakfast menu, tax and tip included.
  • RSVP: Via email to Harald Weiss

All are welcome to our events, not just IMC members. We strive to provide practical practice building skills for self-employed consultants in all specialties, and to foster networking in a supportive environment.

IMC OC is the Orange County Chapter of the Institute of Management Consultants (IMC USA), the national accrediting organization for management consultants. In addition to providing a wide range of benefits to management consultants, IMC awards the prestigious CMC (Certified Management Consultant) certification mark.

Posted in Events

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Letter from the Editor

Posted on January 19, 2012 by marthaspelman | Leave a comment

Happy New Year!

Here’s hoping that 2012 is starting off strong for you.  There have recently been some positive economic indicators which may help sway sentiment towards companies increasing and, in turn, hiring consultants.

IMC SoCal continues to offer the educational component of its overall mission via the LAX, SFV and OC breakfast meetings.  To find out more, please visit new local IMC website (http://www.imcsocal.org) which allows members and those interested in IMC to more easily find IMC SoCal online, view upcoming events and keep abreast of important IMC news!

This month’s newsletter, in addition to member and chapter news, includes IMC member’s “Social Media Source” (a listing of member’s blogs and social media platforms) and a “Get To Know…” interview with IMC board member, Jim Ayers.

Please be sure to email me any news about your practice – upcoming events, noteworthy accomplishments, etc. to share with other readers.

IMPORTANT:  PLEASE ADD “MAILCHIMP” TO YOUR EMAIL WHITELIST

Be Sure to Join the LA Chamber!:  IMC SoCal is also pleased to announce that members may now join the LA Chamber of Commerce as an Associate Member for only $100. per year.  See below for more information.

Important:  Join the IMC Southern California LinkedIn Group and participate in the discussions – or start one of your own!

– Martha Spelman

Newsletter Editor / Marketing Chair

Contact: Phone (310) 670.5300 or email at martha@marthaspelman.com

Deadline for the next newsletter: January 30, 2011

Readers:  feel free to email Martha Spelman with newsletter comments and feedback.  They will be posted with the next issue.  Thank you.

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Letter from the Editor

Posted on December 21, 2011 by marthaspelman | Leave a comment

Happy Holidays!

Thank you all for your support of IMC – the SoCal, San Fernando Valley and Orange County chapters.  It has been a productive year for all chapters: offering valuable educational speakers, programs and workshops as well as evening networking events and a special “Day at the Races” outing.  We have formed an alliance with the LA Chamber of Commerce allowing IMC members a special discounted membership fee.   In addition, we have a new local IMC website (http://www.imcsocal.org) which allows members and those interested in IMC to more easily find IMC SoCal online, view upcoming events and keep abreast of important IMC news!  Special thanks go to the IMC board members and volunteers for their input of time and energy – without these members, there’d be no IMC!  Please continue your support by attending IMC events, contributing your news to our newsletter and volunteering at your local chapter.

This month’s newsletter, in addition to member and chapter news, includes IMC members “New Year’s Consulting Resolutions”and an informative “Get To Know…” interview with IMC board member, Don Gilman.

IMPORTANT:  PLEASE ADD “MAILCHIMP” TO YOUR EMAIL WHITELIST

Be Sure to Join the LA Chamber!:  IMC SoCal is also pleased to announce that members may now join the LA Chamber of Commerce as an Associate Member for only $100. per year.  Click here for more information.

Important:  Join the IMC Southern California LinkedIn Group and participate in the discussions – or start one of your own!

– Martha Spelman

Newsletter Editor / Marketing Chair

Contact: Phone (310) 670.5300 or email at martha@marthaspelman.com

Deadline for the next newsletter: December 28, 2011

Readers:  feel free to email Martha Spelman with newsletter comments and feedback.  They will be posted with the next issue.  Thank you.

Posted in Letter From the Editor

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