In this Issue:
Do you have a marketing plan for 2012? Does it have the right strategies, goals and tactics? Are you executing to the plan?
Don’t miss our February LAX breakfast, where marketing consultant Jennifer Beever will present her The One-Page Marketing Plan Workshop. In the workshop you will learn practical strategic planning models to use in your marketing planning, how to set SMART goals, and which tactics are the best to promote your consulting practice. The workshop includes two group exercises, and you will leave with at least a first draft of your marketing plan. Attendees will receive a printed one-page marketing plan to begin filling out during the session, as well as the One-Page Marketing Plan electronic template.
Jennifer Beever is a “CMO for Hire” who drives marketing results for clients through both traditional and online marketing. She’s done search engine optimization, web sites and online marketing since 1998. In 2009 she became an Inbound Marketing Certified Professional (IMCP) with Honors Distinction, which only 15% receive. The Inbound Marketing certification recognizes Jennifer’s knowledge of best practices and processes for email marketing, basic and advanced search engine optimization, online optimized press releases, Twitter, LinkedIn, Facebook, blogging, lead nurturing, conversion and inbound marketing analysis. Since founding her marketing firm New Incite in 1997, Jen and her virtual team have planned and launched strategic marketing campaigns for hundreds of B2B (and a few B2C) companies worldwide.
Jennifer is a graduate of Pepperdine’s Graziadio Business School MBA program, which she attended at night while maintaining her status as a top sales rep in the software industry. She has worked with many B2B companies and organizations, including: IBM, Computer Associates, System Software Associates, Marcam, Informix, ORACLE, Nissin Foods and the California Institute of Technology (Caltech) IRC. She got her B.A. at Colby College in Maine.
Jennifer Beever IMCP
CMO for Hire
NewIncite
818-347-4248
www.newincite.com
“Don’t Leave Your Marketing to Chance”
RSVP Via E-mail to Chuck Kiskaden,
LAX Breakfast Chair:
Health Benefits Advisors
chuck@healthbenefitsadvisors.com
C: 949-636-3601
LAX Breakfast – April 6, 2012
Attend the April 6 meeting with guest speaker, Patsy Cisneros, AICI CIP, the CEO of Corporate Icon- the image development company.
The topic is: In this informative and lively program, together we will find out how we can wisely elevate our personal brand so we will (1) Bolster others confidence in us and increase our value; (2) Reinforce the message of our LinkedIn and CV so that there is no surprise when they meet us for the first time; (3) Sustain our professional self-awareness and presence which are leadership competencies expected at our level.
Patsy Cisneros, AICI CIP, is an Executive Image Development Coach and professional speaker who specializes in training individuals, business groups, and professional organizations to project the quality of their knowledge, skills and experience – and to project the quality of their products and services – by the way they look, speak and behave. Her training programs have been utilized by major corporations’ headquarters such as ADP University; Coca Cola N.A.; Denny’s Corporation; FedEx USA; Lockheed Martin; and Toyota Motor Sales, USA.
Patsy is a frequent speaker for executive organizations such as the MBA Career Centers of USC, UCLA, and Loyola Marymount; FENG- Financial Executive Networking Group; ASTD- American Society of Training & Development; AMA – American Marketing Association; Association of Insurance & Financial Advisors; California Association of Realtors; PMI -Project Management Institute, and the National Association of Broadcasters Educational Foundation. Her confidential individual coaching clients have transitioned their careers to a higher level in broadcasting, engineering, finance, real estate, medical, and politics (senators & governors).
Patsy’s firm, Corporate Icon, has been recognized as Top 10 Keynote and Top 10 Training Companies in the USA by the websites of Business Week, Fast Company, Forbes, Inc., Newsweek, and the Business Journal. She is frequently interviewed on television and by news media for print & online news for her opinion of the image of executives and politicians in the news. She is the co-author of the image manual: “The Professional Image Toolkit – How to Look like You Mean Business” and the founder of the Corporate Icon Professional Development University [PDU]– an intensive executive finishing course.
In this Issue:
Happy New Year!
Here’s hoping that 2012 is starting off strong for you. There have recently been some positive economic indicators which may help sway sentiment towards companies increasing and, in turn, hiring consultants.
IMC SoCal continues to offer the educational component of its overall mission via the LAX, SFV and OC breakfast meetings. To find out more, please visit new local IMC website (http://www.imcsocal.org) which allows members and those interested in IMC to more easily find IMC SoCal online, view upcoming events and keep abreast of important IMC news!
This month’s newsletter, in addition to member and chapter news, includes IMC member’s “Social Media Source” (a listing of member’s blogs and social media platforms) and a “Get To Know…” interview with IMC board member, Jim Ayers.
Please be sure to email me any news about your practice – upcoming events, noteworthy accomplishments, etc. to share with other readers.
IMPORTANT: PLEASE ADD “MAILCHIMP” TO YOUR EMAIL WHITELIST
Be Sure to Join the LA Chamber!: IMC SoCal is also pleased to announce that members may now join the LA Chamber of Commerce as an Associate Member for only $100. per year. See below for more information.
Important: Join the IMC Southern California LinkedIn Group and participate in the discussions – or start one of your own!
– Martha Spelman
Newsletter Editor / Marketing Chair
Contact: Phone (310) 670.5300 or email at martha@marthaspelman.com
Deadline for the next newsletter: January 30, 2011
Readers: feel free to email Martha Spelman with newsletter comments and feedback. They will be posted with the next issue. Thank you.
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