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When: Tuesday, March 20, 2012
5- 6 p.m. Networking
6 p.m. Dinner and Presentation
To encourage member and guest participation, this meeting is being subsidized by the IMC SoCal Chapter.
Members: $30. Non-members: $40. (Regularly $50.). Each attendee will also receive a copy of Mark Goulston’s book, free, “Just Listen” Discover the Secret to Getting Through to Absolutely Anyone.
Please RSVP to:
Lauisa Palomares
Juárez and Associates
12139 National Boulevard
Los Angeles, CA 90064
(310) 478-0826, ext 203
lpalomares@juarezassociates.com
Mark Goulston, M.D. is a business advisor, consultant, trainer, author and coach licensed as a clinical psychiatrist who honed his skills as an FBI/police hostage negotiation trainer. Mark increases people’s ability to get through to anyone.
Topic: How to Turn a Conversation into an Engagement
How often does a conversation or one of your presentations to a prospect spontaneously lead to: “When can you start?” or “Do you accept credit cards?” We’re guessing your answer is somewhere between rarely and never.
Let’s face it. We can help many more companies than just the ones who hire us. Let’s also face it… There is probably something we are doing or failing to do that is contributing to that. Unfortunately, by definition, you can’t see a blind spot.
At our March 20 IMC meeting, that is going to change forever. YOU WILL SEE!
You will discover your blind spots, how and where you are getting in your own way and in the way of getting hired more frequently and how to overcome them.
You will also learn the secret to getting through to prospects, clients and absolutely anyone.
Introverted or not, you will also come out of your shell in this highly interactive presentation and learn from our presenter, Dr. Mark Goulston, but more importantly from each other. So when you come, be prepared to share some of your secrets with each other. That is what the spirit of IMC is about.
Dr. Mark Goulston is a nationally-renowned speaker, executive coach, and the author of five books including, Get Out of Your Own Way at Work and the #1 international and kindle bestselling book, “Just Listen” Discover the Secret to Getting Through to Absolutely Anyone (you can read the first chapter at: Who’s Holding You Hostage?). Mark is currently Vice Chairman of the strategic advisory and management firm, Steele Partners, and is Chairman and co-founder of Xtraordinary Outcomes. He writes a weekly Tribune syndicated career advice column that appears in the Sunday Los Angeles Times, and blogs for Fast Company, Business Insider, Psychology Today and the Huffington Post. Trained as a clinical psychiatrist and as a UCLA professor for more than twenty five years, he honed his skills as an FBI/police hostage negotiation trainer. A partial list of clients he has worked with or companies he has spoken to include: GE, Goldman Sachs, Bank of America, Accenture, ESPN, Sodexo, British Airways, FedEx, UCLA, USC, Pepperdine, Abbott, Eli Lilly, Astra Zenica, YPOWPO.
To get a taste of Dr. Goulston, check out his keynote: “Change Your Thinking Forever in 8 Minutes” that he gave to 200+ executives last year.
Posted in Events, Upcoming Events
Tagged Certified Management Consultant, CMC, IMC SoCal, IMCSoCal, Institute of Management Consultants, Mark Goulston
Deadline for the next newsletter: February 28, 2011
Let us know if you would like to have any material, announcements, or events (either upcoming or a short recap of a past IMC event) included. We are looking forward to hearing from you. All materials must be pre-formatted and edited for inclusion (include your name, relevant titles, short bio and contact info). See example below and send to:
Newsletter Editor / Marketing Chair: Martha Spelman at martha@marthaspelman.com,
Phone (310) 670-5300.
IMPORTANT:
Example of format to submit Announcements, Member or Event News:
Bob Smith will be presenting a seminar entitled “How to Make a Ton of Money” on Saturday, April 1, 2010 at 12:00 p.m. at Redemption Hall, 1234 ABC Street in Somewhere, CA. The seminar will be open to IMC Members and their guests. The cost will be $50. for members and $55. for non-members. Bob Smith is the President and CEO of Tons of Money, Inc., with clients in the financial, educational and reality TV show industries. Bob can be reached at: bob@tonsofmoney.com, 310.123.1234.
Posted in Deadline, NewsletterDeadline
Tagged Certified Management Consultant, CMC, IMCSoCal, Institute of Management Consultants
With Martha Spelman, Consultant on Marketing, Branding, Social Media Content, and Public Relations
Thursday, February 9, Mimi’s Café, Irvine, 7:00 to 9:00 a.m.
| Using blogs, social media and other online contentto promote your consulting business is no longer an “if” but a ” when.” While a static website is your resume, a blog and other online content convey the personality of your business. Existing and potential clients want to learn about you and your company, who you are, how you work, about your expertise and experience, and why they should trust you — and they learn that through content marketing. How do you come up with ideas for relevant, engaging content? What’s the best way to present and promote your content? How will content marketing help you get “found” online?For answers, join us on February 9, as Martha Spelman, Los Angeles based marketing consultant, shares her insights on how to build an online content marketing strategy. If you want to learn what content to present and how and where to present it, you will definitely want to hear Martha’s presentation. All who sign up for her blog will receive her “101 Ideas to Blog About.”
If you are a consultant, do not miss Martha’s important practice-building presentation on February 9. Bring your friends, and be prepared share what online content strategies have and have not worked for you. This will be a great opportunity to network with your fellow Southern California consultants. |
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About Martha Spelman, Marketing Consultant |
 Martha Spelman is president of Martha Productions Artists Representatives and Martha Spelman Consulting, a Los Angeles based marketing consulting firm which creates innovative marketing strategies for entrepreneurs and small to medium-sized businesses in the B2B and B2C arenas. Her business and marketing expertise helps clients determine their target markets, establish their brands, and promote their businesses via traditional and online marketing. Her experience includes starting, running and marketing businesses in the creative services, consulting and product arenas. She is a seasoned copywriter, blogger, and guest lecturer on business and marketing at Art Center College of Design. She is on the Board of the IMC SoCal Chapter and serves as that Chapter’s Marketing Chair. She is an active member and a volunteer with the LA Tri Club, a sports club for triathletes. She is currently training for the 2012 Los Angeles Marathon. |
| Good Location, New Expanded Menu, Easy Parking: Mimi’s Café in Irvine! |
Mimi’s Café is located at 4030 Barranca Pkwy, Irvine, CA 92604, at the southwest corner of Culver & Barranca, 1-1/2 miles north on Culver from I-405. Map. Driving north on Culver, turn right on Barranca, then into Mimi’s free parking lot. You will love our private meeting room with big windows.
All are welcome to our events, not just IMC members. We strive to provide practical practice building skills for self-employed consultants in all specialties, and to foster networking in a supportive environment.
IMC OC is the Orange County Chapter of the Institute of Management Consultants (IMC USA), the national accrediting organization for management consultants. In addition to providing a wide range of benefits to management consultants, IMC awards the prestigious CMC (Certified Management Consultant) certification mark.
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