IMC SoCal Chapter News

On February 9, Martha Spelman presented “’Are You Blogophobic?’ Using Content Marketing to Grow Your Practice” to the Orange County Chapter of IMC.  The presentation included the definition of content marketing, focused on a blog as the “must-have” element of a content marketing strategy, the “symptoms” of blogophobia and outlined a recovery program.  Martha’s seven-step plan includes: Committing, Concepting, Creating, Optimizing, Publishing, Promoting and Measuring.  Those who sign up for Martha’s “Marketing Musings” blog will receive a copy “101 Blog Ideas” to get them started! Martha can be reached at: martha@marthaspelman.com

Get to Know…Pete Crosby

Pete Crosby is a co-founder of CGR (1984). Peter has more than thirty years experience in management consulting, primarily in all supply chain functions.  His experience as a management consultant is with A. T. Kearney, Coopers & Lybrand (Big 8 CPA Firm, now PWC/IBM), and CGR.  He began his professional career as an engineer for Ford Motor Company, a corporate operations planning analyst for FMC Corporation, and as a division general manager for a wholesale distributor.  His consulting and industry experience includes buying, outsourcing, warehouse operations, facility location planning, and organizational planning.

Pete received a BS in industrial engineering from the University of California at Berkeley and an MS in Operations Research from Stanford University and the Stanford Business School.  Peter is a Past President of IMCSoCal, a member of the Council of Supply Chain Management Professionals, and has spoken at the International Mass Retail Association, and at the International Customer Service Association.

Describe your consulting business: supply chain and IT management consulting Read more »

Get Knowledge, Get Know – Case Study

The objectives of the column are:

  • to create a marketplace of ideas, frameworks and tools that increase the value of an IMC membership by expanding a consultant’s knowledge and toolkit
  • to create a forum that facilitates connections, partnering and intellectual discourse amongst IMC members and readers of the IMC SoCal Newsletter

This month, IMC Past-President and Board Member, Jerry Savin, discusses a recent expert witness experience:

What happens when an implementation project falls apart?  One option is to turn to the courts for redress.  This involves hiring attorneys who, in technical matters, often hire or refer their client to a technical expert.  The job of the technical expert is to sort out what is usually a confusing situation, determine the merits and risks of the case and assemble facts that objectively support the client’s arguments.

Last fall, John Cosgrove and I were contacted by a law firm in the matter of a failed payroll implementation.  The payroll processor worked for nearly a year to parallel the customer’s existing payroll service.  After a year of problems, the project was stopped.   The processor’s contract contained a provision that allowed it to bill its customer for the time invested in the project if the project ended prematurely.  The processor sued its customer for the time invested in the project and damages.

We were hired to sort out the conflicting claims and allegations.  We ultimately testified in court as to the professional standards of care that apply in situations such as this and the degree to which the processor failed to satisfy those standards.

The case was a bench trial.  Both parties now await the decision of the judge in this matter.

Jerry Savin is President of Cambridge Technology Consulting Group, Inc., a management consulting company that specializes in information technology and business information systems. He can be reached at: jsavin@ctcg.com.

Special Feature: IMC SoCal’s “Social Media Source”

Support Your IMC Community by subscribing, following and commenting on co-members social media platforms.

Wondering what other members are doing to build their practices using Content Marketing and Social Media?   Check out the links below to the blogs, Twitter accounts and Facebook and Google + pages of our members.  Like them, follow them, add them to your circles – and they’ll add you!

Barb Mather:   Blog

Martha Spelman:  Blog: Marketing Musings + Tips du Jour, Facebook, Google + , Twitter

Dan Feiman: Build It Backwards fan page: http://www.facebook.com/pages/Build-It-Backwards/166674813400347.

Jennifer Beever: BlogFacebook PageGoogle +, Twitter

Wanted: IMC Volunteers

IMC SoCal relies on the volunteer efforts of its members including meeting and event planning, SIG operations, Roundtable groups as well as many other positions.  If you would like get involved, please contact IMC SoCal Chapter President, Nick Juarez at:  njuarez@juarezassociates.com.