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LAX IMC BREAKFAST MEETING - May 2, 2008

Cherie Sion Presents:
The Value of Qualitative Research - Focus Group Example

As consultants, we all know the value of business intelligence and conducting research. At our May breakfast, Cherie will discuss different forms of research and focus on a practical application and example on qualitative research: The Focus Group.

Cherie will demonstrate her professional skills and acumen to the breakfast audience, as we actually participate in a sample focus group session with her. This will be a "hands-on", interactive, real-time exercise. The only thing we won't have is the mirrored wall with hidden observers behind the glass!

Cherie Sion, founder and owner of Sion Research, with 20 years of experience across multiple industries, helps her clients take advantage of business intelligence for informed marketing and decision making. Cherie will discuss, show examples- -and demonstrate!--the core purpose and value of qualitative research.

 

    About Cherie Sion:

With a degree in psychology and minor in history from Pepperdine University, along with a strong quantitative research background, Cherie has 20-years-plus experience conducting focus groups. She ranks among the top moderators in the profession.

As the on-staff moderator for The Los Angeles Times, Cherie conducted over 1,000 focus groups for the paper's advertisers, editorial departments and senior management. In 1993 she founded Sion Research Associates, Inc.

Since 1993, Cherie has moderated groups with thousands of people from coast to coast and internationally for hundreds of companies, start-ups to Fortune 500s. She has overseen research engagements conducted in French and Japanese! Her unique "toolbox" of in-depth interview techniques set her apart from other moderators.
Check it out at: www.sionresearch.com

 

Time & Location

  • DATE: Friday, May 2, 2008
  • TIME: 7:30 - 9:00 a.m.
  • LOCATION: The Lakes Golf Course & Driving Range,
    400 S. Sepulveda, El Segundo
  • PRICE: $20 for IMC members and $26 for non-members.
    Cash or checks payable to: Barbara Mather/Mather Consulting Group.
    Sorry, no credit cards accepted. More Information...
    bam@matherconsulting.com
    phone: 310-348-1959
 

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