IMC SoCal February 2004 Chapter Meeting

LAX Renaissance Hotel, 9620 Airport Blvd., Los Angeles, CA
(1/4 mile north of Century Blvd.)
Tuesday, February 17, 2004
4:00 p.m. to 8:30 p.m.

Afternoon Session:
Do Your Consulting Marketing Materials Work?

Learn how to be your own PR firm !

Would you like more visibility for you and your consulting firm? Are you tired of seeing your competition's quoted in the paper and thinking, "Why not me?" In this IMC session, we'll look at how you can be your own PR firm and increase your VisiCredibility - your visibility and credibility - keys to growing your business as a consulting professional. We'll discuss:

How to build a foundation to launch your PR program

What the media wants and how you can be a resource for them

How to leverage the visibility you get.

The Value of Visual Communication
Are your clients getting the right impression? Are your materials and information easy to navigate and understand? Are they working as hard as you are?
Bring your current marketing kit for a fun and informative review. We'll look at how you are presenting yourself today and what you can do to strengthen your business image or "Brand identity." We'll discuss:

The image you should present -- what your clients need to know.

Ways to streamline your visual communication and manage costs.

The real value of timely, accurate, concise -- and consistent marketing.

Key differentiators -- what sets you apart from the competition.

Afternoon Speakers: Sharon Berman & George Bloomfield
	Sharon Berman is principal of Berbay Corp., a full-service marketing firm that specialized in working with service providers such as law, accounting and consulting firms. She helps clients generate leads and referrals, increase their visibility and name recognition, and create attention-getting, professional marketing materials. She also serves on the editorial board of Marketing for Lawyers and is a past member of the California Society of CPAs State Marketing Committee. She has taught Marketing Plan Development at UCLA Extension and writes frequently on the subject of effective marketing.
	George R. Bloomfield is President/Creative Director of The Bloomfield Group, Inc., which creates sales tools and marketing support for B2B consultants and service professionals. He is an accomplished illustrator and designer with an eye for strategic business development. Partnering with his clients, he identifies their unique service components, then works to differentiate and strengthen each clients' key marketable values. He holds a Bachelor of Fine Arts degree from Art Center College of Design. His work experience includes graphic design for Honda Motorcycles, Mazda Chemical, Alpine Audio, Nikko Toys, Fred Segals of Santa Monica, and others. creative director and strategic marketing advisor.

Evening Session:
Look Again: How to Stay Refreshed, Renewed,
and at Peace with Life Itself

When we spend 24 hours a day, 7 days a week plugged into the “technology highway,” we miss the scenery. In our unrelenting lifestyle, mistakes are made, opportunities are lost, and contentment is stolen. In an environment that prizes quick focus and fast response, when there is no apparent end to the demands of the day -- that's when must take time to catch our emotional breath and refocus our life.

On Tuesday, February 17, Ray Payn, consultant and author, will share his personal journey through a chaotic life crash to the the miraculous healing that followed. As a driven consultant to IBM and other high tech firms, work consumed his personal life. Learn from Ray how he was able to regain his life, how he now moves people from their brain to their heart with art that engages, entertains, teases and pleases. It’s all about creating perception and awareness to LOOK AGAIN.

Rule 71: Good consulting occasionally happens much to the surprise of those involved.
New Rule 1001: If you think you’re fully a rational person, LOOK AGAIN.

Evening Speaker: Ray Payn

Ray Payn is author of "Consultant's Little Instruction Book: 101 Rules to Guide Consultants to Better Business," "Consultant's Advanced Instruction Book: 202 Rules to Leverage Your Expertise," "Consultant's Advanced Instruction Book: 303 Advanced Rules to Guide Consultants in the Internet Age," and "Consultant’s Client Satisfaction Model." A former high tech consultant, he is now an established San Diego artist with inspiring, serene images of lotus pounds, koi carp and ocean riches. His MBA happened at USC.

Time, Place & Cost

Place: LAX Renaissance Hotel, 9620 Airport Blvd., Los Angeles, CA
(1/4 mile north of Century Blvd.)
Date: Tuesday, February 17, 2004.
4:00 - 5:30 p.m.: Academy of Consulting Skills: "Do Your Consulting Marketing Materials Work?" with Sharon Berman and George Bloomfield.
5:30 - 6:30 p.m.: Networking & Cocktails (no-host bar).
6:30 - 7:15 p.m.: Dinner.
7:15 - 7:30 p.m.: Welcome, Announcements & Introductions.
7:30 - 8:30 p.m.: Evening presentation: "Look Again: How to Stay Refreshed, Renewed, and at Peace with Life Itself" with Ray Payn.
Cost: $45 IMC members, $55 non-members, with online registration by Monday noon prior to the event. Add $10 for payment after that deadline or at the door.
Further information: Please contact Dennis McCue CMC of Dynamic Firm Management, 4570 Campus Drive, Suite 60, Newport Beach, CA 92660, 949-640-2220.
Payment by Check: Mail checks payable to "IMC SoCal" to Kim Athmann King, IMC Treasurer, c/o The Strategy Group, 2121 Rosecrans Avenue, Suite 3325, Los Angeles, CA 90045. Checks must be received prior to the event.

About IMC SoCal

IMC SoCal is the Southern California Chapter of the Institute of Management Consultants, the national accrediting organization for management consultants. We hold monthly Chapter Dinner Meetings near LAX plus special events. These are open to all consultants and their guests, and are a great venue for professional development and networking. We also hold monthly breakfast meetings in different Southern California cities.

March 16 Alan Weiss Workshop

Don't miss our upcoming March 16 workshop with Alan Weiss, "Million Dollar Consultant." Even if you attended last year’s top-rated IMC Alan Weiss event, come back for the sequel to learn the secrets to take your consulting practice to the next level.