In this Issue:
Greetings IMC-ers,
Do we have a winner?
To encourage readership of our newsletter – and awareness of upcoming events — IMC SoCal is sponsoring a contest: “Where in LA is that? “ The winner will be drawn from all accurate guesses emailed to: martha@marthaspelman.com within 24 hours of the newsletter’s online publication. You must guess the city location and closest cross street to the photo’s location to be eligible. The winner will receive a $25. gift certificate to Office Depot!
This month’s newsletter, in addition to member and chapter news, includes IMC members’ “Social Media Source” (a listing of member’s blogs and social media platforms) – please send us yours! and a “Get To Know…” interview with IMC board member, Pete Crosby. As well, Jerry Savin has submitted a recent case study describing his work as an expert witness.
IMC SoCal continues to offer the educational component of its overall mission via the LAX, SFV and OC breakfast meetings. To find out more, please visit new local IMC website (http://www.imcsocal.org) which allows members and those interested in IMC to more easily find IMC SoCal online, view upcoming events and keep abreast of important IMC news!
Please be sure to email me any news about your practice – upcoming events, noteworthy accomplishments, etc. to share with other readers.
IMPORTANT: PLEASE ADD “MAILCHIMP” TO YOUR EMAIL WHITELIST
Be Sure to Join the LA Chamber!: IMC SoCal is also pleased to announce that members may now join the LA Chamber of Commerce as an Associate Member for only $100. per year. See below for more information.
Important: Join the IMC Southern California LinkedIn Group and participate in the discussions – or start one of your own!
– Martha Spelman
Newsletter Editor / Marketing Chair
Contact: Phone (310) 670.5300 or email at martha@marthaspelman.com
Deadline for the next newsletter: February 28, 2011
Readers: feel free to email Martha Spelman with newsletter comments and feedback. They will be posted with the next issue. Thank you.New book? Workshop? Speaking Event? Award or Accomplishment? Please be sure to send news about you and your practice to Martha Spelman: martha@marthaspelman.com.
New Professional Members:
Jeffrey Fox (email)
Pearl A. Hilliard (info)
Anthony J. Mulkern (email)
New Student Members:
Bryan Whited (email)
Laura Fisher (email)
Member News:
On February 9, Martha Spelman presented “’Are You Blogophobic?’ Using Content Marketing to Grow Your Practice” to the Orange County Chapter of IMC. The presentation included the definition of content marketing, focused on a blog as the “must-have” element of a content marketing strategy, the “symptoms” of blogophobia and outlined a recovery program. Martha’s seven-step plan includes: Committing, Concepting, Creating, Optimizing, Publishing, Promoting and Measuring. Those who sign up for Martha’s “Marketing Musings” blog will receive a copy “101 Blog Ideas” to get them started! Martha can be reached at: martha@marthaspelman.com
Pete Crosby is a co-founder of CGR (1984). Peter has more than thirty years experience in management consulting, primarily in all supply chain functions. His experience as a management consultant is with A. T. Kearney, Coopers & Lybrand (Big 8 CPA Firm, now PWC/IBM), and CGR. He began his professional career as an engineer for Ford Motor Company, a corporate operations planning analyst for FMC Corporation, and as a division general manager for a wholesale distributor. His consulting and industry experience includes buying, outsourcing, warehouse operations, facility location planning, and organizational planning.
Pete received a BS in industrial engineering from the University of California at Berkeley and an MS in Operations Research from Stanford University and the Stanford Business School. Peter is a Past President of IMCSoCal, a member of the Council of Supply Chain Management Professionals, and has spoken at the International Mass Retail Association, and at the International Customer Service Association.
Describe your consulting business: supply chain and IT management consulting Read more
Posted in Get to Know, Member News
Tagged Get to Know Interview, IMC SoCal, Institute of Management Consultants, Pete Crosby
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